“My Bondage and My Freedom”

My Bondage and My Freedom is Frederick Douglass’ second autobiography, written in 1855.   It is important to remember that this work was written before Abraham Lincoln was elected President and before the Civil War. Slavery was becoming a volatile issue in the South and was threatening to split our young nation in two.   Additionally, it is important to remember that while slavery had some supporters in other sections of the nation, it was mainly a Southern issue. This is where the slaves were bought and sold and this is where the plantations depended so heavily on slave labor to be able to produce a product that was then sold and reaped great profits.   White American’s attitude differed depending on where they lived and how close they were to the issue; for the purpose of this paper the focus will be on attitudes in the South. In 1790 all white persons were granted citizenship in the United States.   This indicates how most white people felt about African Americans.   They were seen as, at best, a lower class and, at worst, no better than the animals that helped around the farm; the cows and the horses.   However, in some small towns slaves became part of the family and the family worked alongside their slaves to ensure survival.   This, unfortunately, was not Douglass’ experience.   Douglass writes, â€Å"After the valuation, then came the division.   This was an hour of high excitement and distressing anxiety.   Our destiny was now to be fixed for life, and we had no more voice in the decision of the question, than the oxen and cows that stood chewing at the haymow.† (138) Choices afforded to slaves were few and far between.   They were told where they would work, live, and be.   If they were lucky, they worked in a home where it was warm and relatively comfortable.   If they were unlucky or rebellious they were sent to slave breakers who were considered professionals at breaking the will of slaves who constantly ran or disobeyed their owners.   Douglass writes of his experience with one such man whom he calls Mr. Covey.   â€Å"I was a victim of his violence and brutality.   Such a narration would fill a My Bondage and My Freedom   volume much larger than the present one.   I aim only to give the reader a truthful impression of my slave life, without unnecessarily affecting him with harrowing details.† (170)   As any reader could see, slaves really had no choices.   Little more, yet enough more to make it appealing, were afforded free African Americans in America.   Douglass writes of the isolation of being a free slave, â€Å"For a time, every door seemed closed against me.   A sense of my loneliness and helplessness crept over me, and covered me with something bordering on despair.   In the midst of thousands of my fellowmen, and yet a perfect stranger!† (253) In his life Douglass chose not to give into the helplessness or despair that he writes of.   He chose to speak out and found himself at home with the abolitionist cause.   Douglass was an eloquent orator who constantly strove to bring his people into a different light.   One of his main objectives was to, â€Å"Chang(e) the estimation in which the colored people of the United States were held.† (xxiii)   He would do this through educating himself, through the speeches he gave, through the books he published and through newspapers like the North Star.   It seems he chose to educate rather than violate. The ramification of Douglass’ life and his choices were felt far and wide.   From the early beginnings of the abolitionist movement to the passing of the Fifteenth Amendment, to the eventual de-segregation of schools in the 1950’s, early pioneers of the anti-slavery movement set the wheels in motion for later events. Douglass closes his book by saying, â€Å"I shall labor in the future, as I have labored in the past, to promote the moral, social, religious, and intellectual elevation of the free colored people; never forgetting my own humble origin, nor refusing, while Heaven lends me ability, to use my voice, my pen, or my vote, to advocate the great and primary work of the universal and unconditional emancipation of my entire race.† (300)   His work and his words still continue today.

Obesity and the Media Essay

Although advertisers and the media have a huge impact on the issue of childhood obesity, the parents have the final call on what their children eat and don’t eat. It is the parents who give in to their children’s whining and give them what they want just to please them. Childhood obesity starts when the children are old enough to realize that they can get their way when they cry for something. It is the parents’ responsibility to lead by example and teach their children healthy eating habits at a young age. If the parents have unhealthy eating habits and include fast food and fried food in their diet on a regular basis, it is likely that their children will do the same. Kids will get accustomed to eating whatever is made available for them in their home. It is the parents’ job to provide healthy snack options so that their children can get used to healthy habits at early ages. When children are first attracted to the fast food ads at a very young age, it is often because they are attracted to the toys such as the ones offered in â€Å"happy meals.† Another reason why fast food is so popular is because it is a quick and easy meal when people are busy or don’t feel like cooking dinner. My solution to these issues would be to create a fast food chain that offered healthier options. That way, when people want to drive through and order something quick, they would be able to do so while still eating healthy. These restaurants would also offer children’s meals that include a toy, which would promote staying active, and eating healthy. The advertisement that I created is for a healthy fast food restaurant called Chick-A-Dees. This restaurant would offer all natural foods, rather than deep-fried options. The ad uses bright colors and cartoon characters to get children’s attention. It also promises a toy with every kid’s meal and advertises a jungle gym for kids to play on when they come to the restaurant. If restaurants opened that made healthy food seem exciting and fun to kids, they would definitely be more likely to want to try it or even like it. The advertising of toys that are included in kids’ meals at fast food restaurants is a main reason that young kids want to go to these places. However, there are many other toys for children that are advertised on television everyday, which encourage unhealthy eating habits. Among these are: the Easy Bake Oven, Popcorn Basketball, Smores Stick, Marshmallow Gun, Girls Gourmet Candy Jewel Factory Oven, 1000 Piece Candy Jigsaw, Counting Cookies, Mix and Match Doughnuts, and McDonalds Drive Through Food Cart. (The Toy Zone) All of these toys cause children to associate unhealthy eating with fun, which is a main contributing factor to the issue of childhood obesity. The KidsHealth article makes a great point about how parents need to act as role models and demonstrate to their kids proper serving size, how to enjoy treats in moderation, and exercising regularly. This is so true; bad habits start when the child is very young, and over time they become more difficult to squash. The article mentions some habits that parents should get their kids used to such as: have regular family meals, serve a variety of healthy foods and snacks, be a role model by eating healthy yourself, avoid battles over food, and involve kids in the process. Regular family meals have a huge impact on preventing unhealthy eating habits. If the family makes it their goal to sit down for dinner together even 4 days a week, it would make all the difference. As the article titled Childhood Obesity states, â€Å"children are getting more of their food away from home.† Making family meals a regular part of the routine would prevent the family from turning to the easy option of fast food, or eating out at restaurants where they serve countless courses and portions that are much to big for one sitting. The KidsHealth website also suggests that parents stock up on healthy foods. Having fattening or sugary snacks available for kids to snack on when they’re hungry will only add to the issue. There are plenty of healthy and organic snacks that are really tasty also, and if kids get used to eating them while they’re young, they will never know the difference. Making sure your child has breakfast is also an important factor to a healthy diet, as stated in Childhood Obesity. Breakfast is the most important meal of the day and necessary for a healthy metabolism. The article pretty much covers all the issues and solutions that I would like to obesity in children. If I were to add something to it I would say that it is so important that parents are involved in their child’s life. This gets even more important as they grow into teens, so it should start when they are children. Parents should know if the child is having problems in school, trouble making friends, being bullied, etc. All of these issues can contribute to the child turning to food for comfort. Another idea that the article didn’t mention is parents buying their children toys that encourage healthy activity rather than laziness or unhealthy eating. Instead of buying a videogame or and Easy Bake Oven for example, get them things to play their favorite sport with. If the child isn’t into sports, and would rather play video games, encourage active games like Wii Fit or Dance games. Getting involved in the activity is a great way to encourage it. I don’t think that the media has exaggerated the issue of childhood obesity in our society. It is a huge problem and we see it everyday, no matter where we are. The media needs to start promoting less of the unhealthy habits and show more advertisements for healthy eating and games and toys that involve activity. In order to prevent obesity and diseases that are linked to it, parents must encourage and demonstrate healthy eating habits as well as teaching their children to stay active. The prevention must start when the child is young, and remain steady and continuous as they grow. http://www.aspe.hhs.gov/health/reports/child_obesity/ http://www.thetoyzone.com/2010/15-toys-that-will-make-your-children-fat/

It is an article for my experimental economy class to summary Essay

It is an article for my experimental economy class to summary - Essay Example The standard preference demands that a specified amount of money has to be invested by people to save their lives. Depending on the economy, there is the assumption that the procedure of invariance is not unique to the study of preference. Invariance arises when the money is invested monthly or yearly but the money is not fully utilized. When accidents and injuries do not happen, the people who pay monthly feel that their money is being wasted causing some to withdraw payments. Violations of transitivity arise when preference reversal implicates the payoff schemes as means of exploiting cash from desperate clients. Main Findings of the Article Several major findings include first, intransitivity alone accounts for a very small portion of the preference reversal patterns. This means that the subjects are supposed to pay a lesser amount of money in cases where a client does not incur regular accidents. The irregularity where clients experience delayed compensation despite claiming on t ime. Secondly, preference reversal is hardly affected by the payoff scheme hence not attributed to the failure of expected utility theory. This means that it cannot be used to explain the violations and independency complains from clients. In addition to this, predictions that clients will get accidents cause them to pay.

Bussiness plan of photography Essay Example | Topics and Well Written Essays - 500 words

Bussiness plan of photography - Essay Example These include; increase in the flexibility of the business where by different colors of photos can be taken, different sizes, and different postures. The business also intends to employ experience and quality in order to attract and maintain many customers. The business also intends to expand and diversify its services such that it will be able to offer services such as printing of the photos, photo editing, framing and production. The business also intends to employ creativity and innovation in the business in order to come up with unique ideas. Photo-pix Studio aims at entering the international commercial photography market by the end of its third year in operation. Within these three years, the business also aims at having annual revenue of over $500 thousand. The business also aims at having wider market coverage with an established customer loyalty. Photo-pix Studio aims at serving a variety of customer (both businesses and individuals) in all their photography needs by creating excellent photos of a high quality and ensuring full customer satisfaction. Photo-pix Studio will be a sole proprietorship established within two miles from Berlin Side Walk. Start-up costs of the business include the licensing fees for obtaining the studio open space; marketing expenses in order to promote the business and rental fees for the studio. Other expenses include the acquisition of long-term assets such as cameras, flashes, lighting, tripods, and backdrops. Money for purchasing the assets and paying for the expenses will come from personal savings. If the personal savings are not enough, the business will take a long-term borrowing form a bank. The services to be offered by Photo-pix Studio include; full-time commercial photography, festive events photography services, Photo production, photo editing, framing photos, and digital editing work. The market for this business will include both business and

Affirmative Action in the workforce Essay Example | Topics and Well Written Essays - 500 words

Affirmative Action in the workforce - Essay Example Though there are no legal requirements to hire unqualified people, opponents argue that affirmative action causes the minority to get a job over a more qualified worker. This logic has two flaws. One, the employer can choose many reasons to hire a ‘qualified’ applicant. It is an open and ambiguous term that can easily be largely ignored or manipulated to suit the employer’s possible racist tendencies. Another problem with the opponent’s argument is the previously discussed method of standardized testing. The quality of education a person receives doesn’t necessarily predict their future potential. Another argument by those opposed to affirmative action is that it disproportionately benefits middle and upper-middle class minorities, not the poor and working class people of color who need it most. A more careful examination of this criticism shows that affirmative action programs have benefited substantial numbers of poor and working class people of co lor. â€Å"Access to job training programs, vocational schools, and semi-skilled and skilled blue-collar, craft, pink-collar, police and firefighter jobs has increased substantially through affirmative action programs. Even in the professions, many people of color who have benefited from affirmative action have been from families of low income and job status† (Ezorsky, 1991, p. 64). Opponents point out that affirmative action is patently unfair to white males because they must pay for the past discriminations of people of a different era and mindset and may not get the jobs they might be more qualified for. These opponents are correct in that specific white people may be passed by for some job opportunities because of affirmative action policies and that they and their families suffer as a result. Proponents counter that the lack of employment opportunities is unfortunate and its causes are what the debate should be

Microbial Content of cooked meat kebab Lab Report

Microbial Content of cooked meat kebab - Lab Report Example However, because the meat is cooked on one surface only, there is an increased opportunity for pathogen outgrowth and microorganism multiplication (Vazgecer, Ulu and Oztan, 2004). There have been reported cases of food contamination and foodborne disease occurrences circumstantially connected to kebab consumptions which can lead to more complex outcomes (Angelillo, I.F., Viggiani, N.M.A., Rizzo, L. and Bianco, A., 2000. Food handlers and foodborne diseases: knowledge, attitudes, and reported behavior in Italy. Journal of Food Protection 63 3, pp. 381–385. View Record in Scopus | Cited By in Scopus (35)Angelillo, Viggiani, Rizzo, and Bianco, 2000). Some human ailments may be caused by foodborne pathogens, such as Salmonella serotypes, Campylobacter jejuni and Campylobacter coli, Staphylococcus aureus, Escherichia coli, Clostridium perfringens, and Bacillus cereus (Swaminathan and Feng, 1994). The changing epidemiology of foodborne diseases and the resurfacing of some microorganisms and pathogens are attributable to various conditions, such as everyday habits and routines of consumers, food handling and preparation, food manufacture and distribution, and understanding of food risks (Lacey, 1993; Roberts, 2000; Slutsker, Altekruse, and Swerdlow, 1998). This experiment will determine levels of aerobic microorganisms and identify probable pathogens in two kebab meat samples of chicken and lamb. Moreover, it will verify probabilities on disease transmission and assess kebab’s quality and safety for human consumption. 10 grams of the chicken sample was placed in a sterile stomacher bag with 90ml of buffered peptone water; homogenized with a blender; incubated for 24 hours. 1 ml of chicken sample was then suspended into 9ml of SCB and incubated for another 24 hours at 37 Â °C. 10 grams of the lamb sample was placed in a sterile stomacher bag with 90ml of Ringer solution; homogenized with a blender; diluted with 20uL of sample and 180ul of

Penetration Pricing Essay Example | Topics and Well Written Essays - 750 words

Penetration Pricing - Essay Example This pricing strategy makes the customers to come in large numbers to buy the products due to its lower price in the market making the firm to make high sales. Penetration pricing when applied properly can be of great help to the firm since it will increase in the market share and the sales volume. Experience curve pricing Experience curve pricing is a type of marketing strategy that is used to estimate future average cost of products or services. This type of pricing is based on the experience of the firm on how it estimates its price of product and services within a given period of time (Tellis 146). When conducting this type of pricing strategy the firm must use statistical techniques similar to those used in past pricing. Image pricing Image pricing is a marketing strategy that is used by firms when they have two products in the market that are exactly and have the same features but the prices are different. A firm makes sure that it will supply the market with product and gives it a new shape, name and consequently the price differs only by changing the image of the product. The idea behind this marketing strategy is to target the potential buyers who go for high price products since the customer thinks that the higher the price the better the quality. Examples of brands that emulate penetration pricing are consumable products like sugar, maize floor, cooking oil among others. Examples of products that adopt experience curve pricing are valuable products made up of gold and silver among other minerals while image pricing is used in pricing car models, clothes and furniture. Analysis of pricing strategies Penetration pricing if conducted properly, will achieve market dominance and this must be conducted for a long time in order to secure a good number of customers. If a firm is able to lower the prices for long time, it will create a barrier in the market making hard for new entrants in the market and lastly it will reduce competition since new entrants mus t wait until the firm increases the prices of products and services. Image pricing achieves dominance only to the upper class customers since they have to look at the quality of the products. The lower class customers will be exploited when the product is only one in the market. Lastly experience curve pricing will have no impact to the customer since the product may have the same price if the firm trend continues. The firm will achieve market dominance if the product will not increase the price of products and service thus enjoying an increase in sales. Impact of pricing strategy to the customers The pricing strategies aims at reducing competition in the market and this is achieved by lowering the prices of products and services which results to increase in the number of customers. The brand is not altered in any manner and the customer will benefit from the low prices thus making a firm to increase sales volume. For the image pricing, competition is reduced and new entrants will h ave to wait until the products are out of the market, but the customer will be exploited. Experience curve pricing aim at reducing high competition that will work; the customers will enjoy the pricing strategy since the product will be charged at low price. The brand will be of high quality and thus the firm will achieve market dominance. Conclusions of pricing strategies Some marketing strategies will exploit the customers while others will

What It Means To Be An Effective Digital Citizen Assignment

What It Means To Be An Effective Digital Citizen - Assignment Example Such an invention will be used till a better alternative is found. One of the best things that have ever been discovered by man apart from fire is electricity and the computer. The potential and use of these discoveries are wide, diverse and can never be overestimated. However, like any other invention it has the capability of harming humanity and the natural order of things. Digital is the general word to describe computers and their various applications. Digitalization has led to the discovery and boom of a number of devices such as mobile phones, smartphones, laptops, desktops, microchips and other numerous gadgets in the digital world. However, just like any other invention, the digital inventions can be used for various mean and malicious purposes. The Term digital citizenship is used to refer to the various means that digital technology can be made available to everyone (Nine Elements, 2015). This is because making it available to everyone will enhance the efficiency in which humanity communicates information, and manipulate information. It is important to be efficient in matters of information and data since information is power. To some of the scholars, gaining equal digital rights and pushing for the access of digital technology is good of Digital Citizenship. It is bound to be difficult to progress as a society if some part of the society is denied digital technology. Commerce in the digital world; consumers in the digital world need to be aware that business is one of the diverse application of the digital technology. Legal and legitimate tradeoffs occur online by use of digital gadgets. However the users in the digital world need to be aware of the issues that are associated with digital commerce. At the same digital commerse, there is exchange of goods and services and money that are against the morals and virtues of some nations. The

Physical wellness Essay Example | Topics and Well Written Essays - 750 words

Physical wellness - Essay Example Proposed fitness plan: Diversify cardio activities if possible through different activities - running on treadmill, swimming, spinning, step aerobics, kick boxing. Increase cardio activity to 40 minutes at least 3 days a week. Intensify by using weights - ankles, waist, or specially designed weight jacket. Goals: Maintain weight through cardio and strength training. Proper and regular eating habits will be instituted. 4 - 5 small meals each day will be used to maintain energy. Fruits and vegetables can be eaten for healthy snacks between meals. Avoidance of high sodium, high carbohydrate, and high fat foods. Consistent water intake of at least 64 ounces a day for optimum body functioning will be needed. Avoidance of energy drinks and caffeine. Drinks containing electrolytes should be careful consumed, assisting in the body maintaining homeostasis. Proposed plan: Alternate upper body and lower body work-outs in minimize fatigue of larger muscle groups in each area. For each exercise, a total of 12 -15 reps, and a total of 3 sets of reps should be followed. Work major muscle groups and smaller muscle groups to maximize the workout. Circuits can provide cardio during strength training - this entails moving from one exercise to the next with little to no rest in between. Free weights and exercise bands can be used for resistance training. Less weight more reps for lean muscle and less reps higher weight for creating heavier muscle mass should be taken into consideration. Exercises to be used: To work large muscle groups within the legs, squats and lunges should be used, with or without weight. Arms: bar bell bicep curls - allows for heavier weight usage and is easiest in technique; alternate dumb bell bicep curls, allows for one arm to rest while another arm works; use of bands with these exercises - use one foot or both feet to hold the band in place while pulling the band in the same motions used with free weights. Abs: standing abdominal work will reduce the stress that is placed on the back while doing crunches in a lying position - the basic standing tuck position works the abs by having the person tuck their hips while maintaining a straight back. Bending from side to side will work the obliques in concert with the abdominals. Goals: Increase muscle tone through gradual weight increments and usage. Increase the amount of weight that can be used during workouts before exhaustion sets in. Use of strength training equipment at Planet Fitness Gym and/or exercise instructional videos for wide variety of exercises. Stress Management Plan: Part 3 Current stressors: Full time college student, living at home with parents, working 3 -4 days a week as a secretary. Inable to sit for long periods of time. Constant stress and high anxiety levels present. Current stress relief activities: Use of sports/exercise; playing piano. Proposed plan: Using time effectively, both exercise and relaxation techniques could be employed. Yoga, pilates, and the newest combination called piyo can be used for stretching, strengthening, as well as for meditative purposes. Receiving a full body massage monthly will help reduce muscle fatigue and lower stress levels by fully relaxing the entire body. A hot bath will also relax the body and help reduce muscl

The Best Way to Increase Work Motivation Essay Example for Free

The Best Way to Increase Work Motivation Essay Introduction The purpose of this essay is to distinctively identify the effects of financial rewards on the work motivation of an organization and also whether or not this system of reward can cause an increase in the levels of work motivation already present in the organization. It furthermore aims to discuss weather Financial Rewards are the best way to increase the work motivation present. Although the essay shall primary be focused on Financial Rewards and Work Motivation, other factors that may have an effect on work motivation shall be discussed. For this purpose the understanding of work motivation shall be taken as such: The factors that are internal and external to employees that determine when he or she works, how hard he or she works and how long he or she works (Colquitt, Lepine and Wesson, 2009, pp.178-179). Furthermore the understanding of Financial Rewards to be undertaken is : The entire Reward System which focuses on Salary, Bonuses, Incentives etc., which aims to increase the amount of effort put in by the employees to achieve their work goals and increase work motivation in the organization as a whole (Hollyforde and Whiddett, 2002, p.166). By the conclusion of this essay the need for Financial Rewards its importance and status as apparently â€Å"the best way† to increase work motivation shall understood. There have been countless efforts over the years to understand the numerous factors and desires that determine and help to fully appreciate the intensity, quality, efficiency and reliability of the work performance of an employee. Since the eventual progress of learning and observation of the environment and factors has led to the conclusion that an employee’s performance is one of the most distinguishing factors that the organization or a business needs to cultivate in order for the organization to succeed. Work has always existed and been around in one form or another throughout our history but it is only in the recent couple of decades that we have come to understand the motivation to work or simply work motivation (Kressler, 2003, p.3). We must also take into consideration that different ways of motivation are influenced or can be influenced by the cultural context that it is applied in. People of different cultures may be motivated in different ways by the same rewards or incentives. The System of Reward must not differ substantially from the culture it is implanted in. However we must also note that most motivational theories are biased in the sense that they are US centric and based on studies conducted on test sample populations that may reflect cultural connotations and behaviors only found in the US.(Chiang and Birtch, 2012, pp.538-541) A Theory that seems to understand the disadvantage of a system solely focused on Financial Rewards is the Cognitive Evaluation Theory by E.L. Deci in which Financial Rewards would be seen as the External locus of Control and as understood by this it lessens the intrinsic motivation of the employee or person. It is assumed that activities are likely to be sustained longer if started by being motivated by intrinsic motivation and not an extrinsic motivation (Hollyford, et al, 2002, pp.37-38). According to the description by Kallberg and Rognes (2000) Non-financial rewards tend to have more broader aspects regarding improving performance and are focused on motivation for the long term of an organizations towards their employees. On the other hand as per Hofstede’s Topology in the category of Individualism-Collectivism explains Financial Rewards as being short-term and transactional in nature hence they are preferable for individuals who emphasize the aspects of individual contribution, individual ability and those that support that personal efforts are ultimately responsible for the job outcome. It is also suitable to people who see an increase in Financial Rewards as an attainment of Higher Status and Authority in the organization.(Chiang, et al, 2012, pp.542). Offering Non-Financial or pay benefits have been seen to have a positive effect as quoted by Francois Podeur, â€Å"The employees prove a high degree of organization commitment, are more loyal, feel more motivated to exceed their limitations and personal growth.†(Ciorbagui-Naon, 2010, pp.44) On the other hand as stated in Victor Vrooms Expectancy Theory in 1964 that when rewards are offered employees effort is increased and Money is almost always used as it is supposedly the most powerful and influential incentive in society and is already in fact largely used. . (Zani, Rahim, Junos, Samanol, Ahmad, Merican, Saad and Ahmad, 2011, pp.328-329) Since money is the basis or foundation of financial rewards and most Reward Systems the value of money against work motivation can be directly quoted as follows: â€Å"Money is not everything, Many would be happy with more time off, or more job security, than more money. People are prepared to trade off things for money once they have enough or grow weary of the game.†(Furnham, 2006, p.26-27) Furthermore several studies that have been carried out regarding the relative importance of pay or money have shown that money or pay ranks below factors such as job satisfaction, recognition, good people to work with etc., But the tendency of people to rate the things and factors which are regarded as more socially acceptable or less socially acceptable higher or lower respectively, the results of such studies could have varied or misleading results (Armstrong, 2010, p.143-144). In Concurrence with the above, according to Deming â€Å"Pay is not a motivator† as it buys the things people want but it does not motivate you to work. There is no research that supports paying people more money will encourage them to better the work performance, especially in the long run. This is also agreed upon by Kohn (1993) and Turner (2006). But the studies also concluded that it has a slightly higher or lower effect in different industries for example as in a study by Turner(2006) conducted on factory workers and service businessmen which found little relation between performance and financial incentives in factory workers but found the opposite when the study was conducted on service businessmen. (Zani, et al, 2011, pp.330). Although Financial Rewards are supposedly provided equally according to the Principle of Distributive Justice, this is not always so as most systems are individualistically designed that they cater towards one person’s performance on the whole and may serve to de-motivate the average and low-performance attaining employees. Furthermore according to studies by Thompson (1992b) and Marsden and Richardson (1994), financial incentives related to pay have little to no effect in increasing motivation and work performance. Also according to these studies the effects of Financial Rewards are hard to determine as there are debatable or skeptical ways of monitoring its effectiveness and to also take into consideration the other factors that at the same time may be in effect that may affect performance and motivation such as innovation, new technology etc. Another factor that must be taken into consideration is the way Financial Reward are introduced into the organization and the principles and practices used implementing it, according to a study conducted for The Department of Employment in the UK by Bowey and Thorpe successful l outcomes are more dependent on the effectiveness of communication and Support systems rather than the pay design or financial reward provided. (Armstrong, et al, 2010, pp.147-150). Conclusion On the basis of the above information reviewed and analyzed we can conclude that while financial rewards are the most commonly used and implemented system of reward used today it is not necessarily the best way to increase work motivation on the whole, for the organization. The use of financial rewards cannot be rejected or discarded as it plays a part in motivating an individual but it must be taken into consideration that Financial Rewards work best when within the Framework of an Integrated system of reward that combines both Non-financial and Financial Rewards together. The system that might work best is a system that takes into consideration also the cultural context in which it is placed as this may have an effect on the performance of an individual due to a reward used. Also the ratio of Financial Rewards to Non-Financial Rewards affectedness is dependent on the industry or sector it is situated in. References Armstrong, M. (2010). Armstrongs Handbook of reward Management Practice Improving Performance through Rewards. 3rd ed. London: Kogan Page Limited. pp.143-144. Armstrong, M. (2010). Armstrongs Handbook of reward Management Practice Improving Performance through Rewards. 3rd ed. London: Kogan Page Limited. pp.147-150. Chiang, F.F.T. and Birtch, T.A. (2012). The Performance Implications of Financial and Non-Financial Rewards: An Asian Nordic Comparison. Journal of Management Studies. Vol.49, No.3, pp.538-541 Chiang, F.F.T. and Birtch, T.A. (2012). The Performance Implications of Financial and Non-Financial Rewards: An Asian Nordic Comparison. Journal of Management Studies. Vol.49, No.3, pp.542 Ciorbagui-Naon, R. (2010). Modalities of Non-Financial Motivation of Employees Within Organisations. Annals of the University of Petrosani Economics. Vol.10, No.4, pp.44. Colquitt, J., Lepine, J. and Wesson, M. (2009). Organizational Behavior Improving Performance and Commitment in the Workplace. 2nd ed. New York: McGraw-Hill/ Irwin. pp.178-179. Furnham, A. (2006). Pouring Money Down the Drain?. British Journal of Administrative Management. Vol.53, Issue.2, pp.26-27. Kressler, H. (2003). Motivate and reward Performance Appraisal and Incentive Systems for business Success. Hampshire: Palgrave Macmillan. pp.3 Hollyford, S and Whiddett, S. (2002). The Motivation Hand book. London: CIPD House. pp.37-38. Hollyforde, S. and Whiddett, S. (2002). The Motivation Handbook. London: CIPD House. pp.166. Zani, R. Md., Rahim, N. A., Junos, S., Samanol, S., Ahmad, S. S., Merican, F. M. I., Saad, S. M. and Ahmad, I. N. (2011). Comparing the Impact of Financial and Non-Financial Rewards Towards Organizational Motivation. Interdisciplinary Journal of Contemporary Research in Business. Vol.3, No.4, pp.328-329. Zani, R. Md., Rahim, N. A., Junos, S., Samanol, S., Ahmad, S. S., Merican, F. M. I., Saad, S. M. and Ahmad, I. N. (2011). Comparing the Impact of Financial and Non-Financial Rewards Towards Organizational Motivation. Interdisciplinary Journal of Contemporary Research in Business. Vol.3, No.4, pp.330.

Shock Advertising: Effects On Students

Shock Advertising: Effects On Students Consumers can be exposed to over 3000 advertisements per day (Lasn,1999). So marketers constantly look for a way to be recognised ahead of their competitors and break through the clutter (dahl et al 2003) One of the ways in which marketers do this is through shock advertising. A technique that has caused some controversy in recent years. Dahl 2003 states Shock messages are used in a bid to draw attention to an advertisement with the expectation that further processing will take place. It has been heavily adapted by charities and the government who promote anti-drink driving, and anti-drug campaigns. It is used it order to shock and scare the public creating surprise. It is this surprise that enables the individual to want to process the given information more clearly, in order to make a decision, resulting in action. (Dahl 2003) The aim of shock advertising is to influence peoples attitudes and behaviour. However this might always be the case when exposed to shock advertising. Some people have lower expectations of social norms, and may process shock advertising in a more negative way than people with higher expectations of social norms. This is known as the process of norm violation Dahl, 2003, p268) The main goals of this dissertation are to evaluate these norms and how they are processed by students in relation to attitudes and behaviour through being exposed to shock advertising. Previous research has shown that advert using shock are more effective at creating attention than other tatics (fear, information). It is this that has driven me to conduct this dissertation to conclude if that given attention actually results in a change in attitude or behavioural. This is something that has always been critiqued. Literature review A crucial element of all research degrees is the review of relevant literature. So important is this chapter that its omission represents a void or absence of all major elements in research (Afolabi 1992, 59-66) The use of Shock advertising has been used in order to create a change in a consumers attitude or behaviour. The purpose of this literature review is to process and evaluate previous academic journals, literature and media to elaborate upon and facilitate that statement. The literature review consists of models evaluating how attitudes can be formed, using the Hierarchy of effects AIDA model to define the attitude forming process, then using this process to determine how these attitudes are then changed. Attitudes An attitude is a lasting, general evaluation of people (including one self) objects, advertisements or issues. We call anything toward which one has an attitude an attitude object (Solomon et al 2006, p234) Ones attitude can affect their perception of different brands, products or advertisements. Bohner 2002 p5 states Attitudes may emphasise affective, behavioural and cognitive responses. This is something that advertisers may take into account as they can manipulate peoples emotions and reactions through the use of fear in advertising. Solomon 2006 p288 Fear appeals emphasize the negative consequences that can occur unless the consumer changes a behaviour or an attitude this thought process can give advertisers a way in which to target different demographics with chosen shock tactics. Tactics which must be relevant to the product. This can be seen to be used in many different ways as advertisers will use this process to aim at getting a consumer to make a purchase or identify a brand which creates an emotion whereas the government will use techniques of warning the public about the harms of smoking etc. Bohner 2002 p123 describes their message, learning approach to persuasion. Bohner continues to describe this approach as an approach that does not represent a unitary theory; rather it can be understood as an eclectic set of working assumptions, influenced by learning theory and other contemporary theoretical perspectives. The components of this theory evaluated the learning and recall of message content mediating attitude change. This persuasion process is one heavily taken upon the use of shock in advertising. Attitudes are an important factor and advertisers must first be able to evaluate and identify an attitude components before attempting to influence one (Kotler 1996 p721) Attitudes and components models. Most researchers agree that an attitude has three components; affect, behaviour and cognition (Solomon 2008, p237). Also referred to as the ABC model of attitudes; Affect refers to the way a consumer feels about an attitude object. Behaviour which involves the persons intentions to o something with regard to an attitude object which may not result in actual behaviour and Cognition; Refers to the beliefs a consumers has about an attitude object. All three components of an attitude are important, but their relative importance will vary depending on a consumers level of motivation with regard to the attitude object (Solomon). Neal states these objects to which consumers react, are evaluated in context of a specific situation, a consumers reaction to an object may change as the situation changed. A key component in this process as we can see clearly is Attitude change. Without a consistency in attitude towards an object a marketer can find it difficult to clearly target a certain demographic so the using attitudes to predict behaviour must be exercised a clear message is being presented to the consumer. Marketers do this through the use of Multiattribute models which i will discuss further in this chapter. These three components must be taken into account in regards to advertising. Solomon 2006 p240 Our evaluation of a product can be determined solely by our appraisal of how its depicted in marketing communications. Fish bein model Gordon Allport Attitudes are learned predispositions to respond to an object The fishbein model can be considered as very important when considering attitude. Fish beins model measures three components of attitude (Solomon 2008,p250); Salient beliefs people have about an object Object-attribute linkages or the possibility that a particular object has an important attribute. Evaluation of each of the important attributes., The consumer will rate each attribute for all brands involved, evaluating the importance of the rating for that attribute (Schiffman 2008) Marketing can take advantages from this model as when firms launch or re-launch products ., adverts can be used as a platform to depict new attributes or re-invented attributes held by a product to appeal to consumers as their attitudes are evaluated on such attributes (Solomon, 2008) Hierarchy of effects. The hierarchy of effects models has become the foundation for objective setting and measurement of advertising effects in many companies. (Belch and Belch p148). Solomons critique of this model is seen as she states a persons attitude doesnt predict their behaviour (Solomon, 2008 p300). The model shows the process by which advertising works; It assumes a consumer passes through steps in a sequential order from initial awareness of a product to actual purchase. Components of the hierarchy of effects framework show how consumers respond to advertising in a set and preconcepted manner. Cognitively first (thinking) affectively secondly (feeling) and cognitively thirdly (doing) (Solomon 2008) as seen in the AIDA model (figurehttp://139.132.1.7/ausweb02/Figure_1.gif 1) The most well known model is AIDA (attention-interest-desire-action) MORE INFO QUOTES. In this model it is theorized that advertisers must attract attention (cognition) maintain interest and create desire (affect) which will all result in an action (conation) . (Fill 2005). Understanding the hierarchy of effects in relation to product and audience will give advertisers information on which level of shock to incorporate in their campaign. Through studying literature, The hierarchy of effects can e seen to be important to advertisers as it is consistently used by theorists as an effective and appropriate way of identifying concepts which need to be addressed. However an issue with this model can be seen in the difficulty of deciding where a stage ends and where another begins. Peterson et al (1986) 1.5 Fear appeals and their effectiveness. Fear appeals emphasize the negative consequences that can occur unless the consumer changes a behaviour or an attitude (Solomon p288) Does it work? Fear can cause tension within people which in return causes people to reduce this tension. Since the way people respond to fear is learned, marketers often rely on such appeals to stimulate interest in products or services. In its simplest form, the process consists of three steps. The first involves the creation of a fearful situation designed to activate a persons sense of risk and vulnerability. Marketers have been quite inventive in using the fear appeal. Examples include anti smoking EXAMPLES OF ADVERTS, MORE EXAMPLES ETC. in this regard Fear is a primitive instinct which can occasionally guide and activate human behavior. It creates anxiety and tension, causing people to seek ways to reduce these feelings. Since the way people respond to fear is learned, marketers often rely on such appeals to stimulate interest in products or services. In its simplest form, the process consists of three steps. The first involves the creation of a fearful situation designed to activate a persons sense of risk and vulnerability. Marketers have been quite inventive in using the fear appeal in this regard. Examples include attempts at inducing people to buy insurance policies of different types, travelers checks, and birth control products, as illustrated in Table 1. In politics, the fear motive has been widely used to persuade the undecided by depicting abuse by other parties or candidates and the danger associated with their views or policies. It has also been used to marshal public support for efforts to curtail communism. More recently in the United States, Canada, and Europe, the fear appeal has been stressed as a focal point in educating the public concerning preventive measures to combat the AIDS epidemic. Despite differences in the objectives behind each message, these appeals highlight a fearful situation that is likely to affect the recipients physical or social self. In the second phase of employing the fear appeal, the danger is depicted to be serious enough to warrant attention. Politicians, for example, warn repeatedly against the rise of neo-Nazi groups, comparing their ideology to that of the fascists who committed crimes against humanity during the Second World War. In a like fashion, marketers appeal to their potential targets by suggesting their vulnerability to the risk emphasized in the message. Such is often the case with life insurance ads that stress the traumatic consequences of the breadwinners death. Of course, ones response depends on his or her subjective assessments of the risk and its consequences. In the third phase, a solution is provided as a means of fear reduction. The appeal is often coupled with assurances of security from fear in order to entice potential customers to pursue the suggested action. For example, buying a life insurance policy may be depicted as providing a relief of worry about financially destitute survivors. Two questions deserve attention before the practical ramifications of using fear appeals are appraised. First, how do models of the fear appeal process work? Second, are fear appeals effective? In the following sections we shall address these Belief that fear appeals create anxiety and tension, thus stimulating certain defensive mechanisms. Interest is reaching customers and increasing their demand for the product may justify using fear appeals. 1.6 Cognitive dissonance. Cognitive dissonance is predicated upon that each individual strives towards consistency amongst his opinions, attitudes and values (Makin, 1974 p143) Additionally, we all strive towards a consistency amongst our psychological attributes and behaviour that stems from them (Solomon REF). This need for consistency can create conflict when choosing between two alternatives. However Solomon states this conflict may be resolved through a process of cognitive dissonance reduction, where people are motivated to reduce this inconsistency (or dissonance) and thus eliminate unpleasant tension. Festinger (1957) suggests that peoples motivation to reduce the unpleasant side effects of inconsistency often produces attitude change. Festinger l 1957 a theory of cog diss Stanford university press; Stanford. This dissonance in question can be created through shock advertising in surprise or fear appeals which in turn can create cognitive activity. Makin p504 states Cognitive activity relates to a knowledge and awareness dimension of consumer behaviour again resulting in dissonance if the opinions or vales clash. 1.7 Persuasion The ultimate goal of persuasive communication is to change a receivers behaviour (Bettinghaus and Cody p7 YEAR) Changing these behaviours is a very difficult task as some have become habits, such as smoking which the government has tried to change perception of through shock advertising which i will discuss in this section. Marketers employ many different techniques in the use of persuasion in adverts including different mechanisms of delivering content, messages, the source/media its delivered by and the way it is perceived by the recipient. One approach to utilise these elements has been developed by petty and caioppo (1983) in the ELM MODEL, The elm model explains how cognitive processing persuasion and attitude can occur when different levels of involvement are present. Elaboration Likelihood model; The elm addresses the attitudes of individuals. Attitudes are considered to be enduring evaluations of objects, issues or persons that often guide behaviour ( Petty et al 1991) Marketers have looked to theories for decades to predict how to effect attitude change. The most influential of these theories is the Elaboration Likelihood model, which is bases on assumptions that people will consider, or process persuasive communications. Marketing practitioners have treated the theory of positive attitudes leading to positive behaviour as a marker of how to advertise. A persuasive communication is one that aims to change individuals attitudes towards an object in the view to forming useful attitudes Attitudes are useful when they improve an individuals ability to function in his or her environment (Petty et al 91). The ELM considers two routes in which individuals process persuasive communication. The 1st in central processing route. This route requires a high level of motivation from the individual. For the central route to be processed in an individual, the actual ability to process core elements of the persuasive message is needed. An individual that uses this central route will consider the information in the message to a higher and clearer degree whilst attempting to form a useful attitude (Petty and Cappioppo 1986). The 2nd route is the peripheral route. Which was described by Petty as a route in which individuals using cues imbedded in the message as input for simple heuristic decision rules. Counter to the central route, individuals involved in the peripheral route will not consider the core message as deeply. They will also form an attitude bases on the contextual elements based within the message. Attitudes that are formed within this route tend to be less resistant and less predictive of behaviour than their centrally processed counterparts ( Hangtvedt and petty, 1992, petty et al 1991). As the central route is associated worth being more positive it can be seen to be in a marketers interests to use the ELM model in order to firstly identify the factors that in turn can determine the route of an individual when forming attitudes in relation to message. This is done so a marketer can then predict what message to incorporate into their campaign, creating interest and action. There are two factors that can influence an individuals processing route; Motivation; Individuals ability to process core messages of persuasive communication deeply. In this section i will focus on the motivational charges towards peoples communication routes http://kaiwright.typepad.com/.a/6a0115705777c6970b01156ff4724a970c-800wi Motivation has two main drivers; Personnel relevance PR of the attitude object to the individual; An individual will be more motivated to use central route if attitude object is important and thereby will have personnel relevance. (Cacioppo et al., 1984) For example here, a person may be highly encouraged to stop smoking when an anti-smoking campaign shows a family without a mother, father, sister, brother due to illness caused solely by smoking. This is because adverts which display facts and rational arguments can be more highly processed by a consumer rather than an advert exposing emotional appeals. Rational Vrs Emotional appeals (see section 4) Intrinsic; Individuals inherent tendency to process the core message and persons enjoyment of cognitive processing is known as individuals need for cognition (nc) Cacioppo et al 1984) These two factors can determine whether an individual will rely on central o periphal routes. Personal relevance determines whether the consumer perceives the object to be instrumental in realizing goals and fulfilling values (Petty et al., 1981) The elm addresses the attitudes of individuals. Attitudes are considered to be enduring evaluations of objects, issues or persons that often guide behaviour ( Petty et al 1991) Marketers have looked to theories for decades to predict how to effect attitude change. The most influential of these theories is the Elaboration Likelihood model, which is bases on assumptions that people will consider, or process persuasive coomunications. Source Credibility; Solomon refers to the perceived expertise, objectivity, or trustworthiness of a souce. Acoording to Solomon, source credibility Rational Verus emotional Shock Advertising Venkat and abi-hanna (1955;22) shock advertising is generally regarded as one that deliberately rather than inadvertently, startles and offends its audience. Consumers can be exposed to over 3000 advertisements per day (Lasn,1999). So how do marketers get their advertisements noticed within this advertising clutter? The answer for many is shock. Dahl points out that many opinions vary over whether shock advertising is useful, a legitimate creative technique (Shannon 1995) or a gratuitous attention-grabbing gimmick (Horovitz 1992). The main theory behind shock advertising is that these shock messages will be used in a bid to draw attention to an advertisement with the expectation that further processing will take place. (Solomon 2003:268) Venkat and abi-hanna (1955;22) shock advertising is generally regarded as one that deliberately rather than inadvertently, startles and offends its audience. It is these tactics which are used to gain attention from the public, encouraging cognitive processing, resulting in a change of behaviour. This is particularly used in public service announcements which sees the government offer a stern and rational approach to shock adveritisng aiming towards this mentioned change of behaviour e.g. drinking and driving EXAMPLES HERE. These campaigns have also been the subject of public scrutiny (Eisner, 2001) A recent adverts for.. Was critizied for its shocking nature. However a spokesman for defended the advert, arguing that without the shock tatics used within the advertisements people would lapse into acceptence of abuse. The level of shock derives from the range of acceptable behaviours defined by norms, which is then used to evaluate objects, persons, actions, and ideas (Sherif Sherif, 1969) Advertising can be evaluated by norms. It can then be considered shocking or offensive when its content breaches these norms: decency, good taste, aesthetic propriety, and/or personal moral standards (Day 1991). EXAMPLES; BENNETON? As Vagnoni, 1999 states Advertisers typically justify shock appeals in advertising for their ability to appeal in advertising for their ability to (break) through the clutter Solomon 2002 p269 After attention, according to information processing models, shocking stimuli should facilitate message comprehension and elaboration, enhancing message retention, and influence behaviour. This figure shows the reader how after exposure to an advertisement the individual will process the information involving a cognitive appraisal that determines whether the advert violates a social and/or personal norm. Surprise is caused when this information contradicts an individuals established expectations (Stienmeier, 1995). Dahl states that surprise encourages further cognitive activity as individuals seek to understand the source of their surprise. Pyszczynski and Greenberg 1981, p37 Individuals engage in higher levels of attributional thought for unexpected surprise compared to expected events. It is then assumed that shocking advertising is more effective when promoting appropriate behaviour than more functional advertisements which have less success at moving people through the stages of information processing. (Solomon 2003) In order to test for effects on advertising attention, recall and recognition, Dahl conducted two experiments on students. The first deployed three different advertising appeals. Fear/Shock/information On a HIV/AIDS campaign. This campaign was chosen as health organisations have a history of using shock value messages to combat ambivalence towards this particular disease (Schlossberg, 1991). The experiment was aimed at students as they were a realistic target market for HIV/AIDS prevention initiatives. One-hundred and five students participated. Subjects ages ranged from 18-27 and they were randomly assigned to one of the three experimental condition and run individually. The study focussed on recall, recognition, and the processing of three experimental advertisements. As expected from our previous research a higher percentage of participants using the shock advertisement chose the experimental advertisement. From data collected, the researcher was able to state that participants said the shock advertisement outdated social norms vacillating Dahls claims that shock advertising content is superior to non-shocking content in its ability to attract attention and facilitate memory for the advertisement. The 2nd experiment was aimed towards finding out how these shocking advertisements after attracting attention would impact on subsequent behaviour. The researcher directed subjects towards a table in the reception area on which were different items. These items were related to the 1st experiment and was various leaflets and objects relating to HIV/AIDS, MENTAL HEALTH, DRUGS. The participants were then told they could take some of the leaflets home and keep. The researcher then left the room in order to let the participants be alone. Then came back and counted what had been taken. Results showed Dahl Dichter (1996) talks about how shock advertising also benefits from word of mouth communication, as the adverts provoke advertisement related conversation. 4.0 Methodology; Introduction The analysis of shock advertising and its effects on attitudes, including the literature review, has given clear and precise factors which can affect individuals behaviour when exposed to shock advertising. The key factors including; shall now be the main elements in the empirical research. The methodology refers to the theory of how the research should be undertaken (Saunders et al 2007, p3) This methodology evaluates the various stages of how the researcher gathered their data .The research methods that were used in this dissertation have been primary (focus groups) secondary (Literature review) and analysis. 4.1 Aim To prove whether shock advertising can change the attitudes of consumers towards brands or actions. 4.1.2 Objectives To gain a clearer understanding of what shock advertising is. To investigate how people form attitudes. To explore how people use these attitudes in relation to brands and adverts. To evaluate if shock advertising can alter these attitudes and behaviours. 4.1.3 Research onion Saunders et al (2003) explained how to use the research onion to adapt to the different research methods that were available. Saunders explains that before coming to a central point of research we must first peel away important layers of the onion. Once you have peeled away these layers you will be able to determine which research methods are most suitable for your study. http://www.ivoryresearch.com/images/figure61.jpg 4.2 Research Philosophy; According to Saunders et al 2006 p84 the research philosophy depends on the way that you think about the development of knowledge. There are two philosophical views that can show the researcher how knowledge can be developed; Positivism and interpretivism as Jankowicz (20005, p106 an interrogation of this kind is very valuable, since it prompts you to think harder about where you are heading and how you intend to get there. It actually involves an examination of three fundamentals; your ontology, your epistemology, and your under lying vales. By evaluating and understanding your research philosophy you can then choose informed and relative methodologies to use in your research ensuring results that will be valid and authentic. Epistemology Or Onology; Epistemology approach has been conducted as it concerns what constitutes as acceptable knowledge in a field of study (Saunders, 2007 p108) The focus of epistemology is knowledge as Gray 2004:16 states It provides a philosophical background for deciding what kinds of knowledge are legitimate and adequate. This can be compared to Ontology which is involved in the nature of reality (Saunders et al 2007 p108). ANOTHER QOUTE ON ONOLOGY As the research needs to gather evidence to evaluate throughout the investigation an epistemological philosophy have been adapted. The researcher also must record and examine data relating to the participants attitudes which will be allowed to gather in a more efficient form whilst using an epistemological philosophy. This philosophy is opposed to an ontology approach which can be seen to come secondary as it is more of an understanding of why things happen. Ontology, epistemology and methodology According to Remenyl et al (1998) Ontology, epistemology and methodology Remenyi d Williams b 98, doing research in business and managemtn an introduction to process and method. London sage. Can be defined as below; Ontolgy; the reality. 1.Objectivism; bryman and bell 2.Constructionism; Epistemology; the relationship between the reality and the researcher Positivsm; Remenyi The paradigm sees the researcher as an objective analyst and interptreter of a tangible society. Povitism is the assumption that the researcher is indepdent of and neither affects nor is affected by the subject of research. This leads to the fact that independant causes lead to observed effects. Remenyi 1998;33) Positivism emphasises quantifiable observations that lend themselves to statistical analysis. The positivist researcher gains quantitative results in which they generalise and draw conclusions A key tenet of the positivist is the reductionist approach that is taken. In order to gain an understanding in to how the variables concerned are behaving, simplifacations of the real world which may exist to the variable are stripped down, often leading to biasing factors being left out. This means the research has to be replicated a number of times in order to be accurately generalisable. Phenomenology In contrast to the posivist approach is the phenomenology approach to research. According to cohen and manion (1987) phenomenology is a theoretical point of view that advocates the study of direct experience rather than by external, objective and physically described reality. The researcher is not independent of what is being researched but a fundamental part of it, remenyi 98) Primary research; By relating back to my objectives via the research matrix, i was able to conclude that the use of focus groups would be the best way in which to gather the needed information. This primary research will be used throughout the dissertation validating and presenting the vital information I need in order to reach a fully informed and detailed conclusion. Focus Groups; According to Saunders et al (2003 p270) a focus group is a Group interview, composed of a small number of participants, facilitated by a moderator, in which discussion is focused on aspects of a given theme or topic. The focus group was time consuming and was difficult to annotate properly, however, the findings and data conceived and recorded within the focus group were vital towards the process of finding a conclusion. Hussey and hussy (1997,p155) states Focus groups are primarily associated with phenomenological methodology and are used to gather data relating to the feelings and opinions of a group of people who are involved in a common situation This statement led me to use focus groups as the primary objective was to find out individuals feelings and opinions towards shock advertising. To fully research how shock advertising can alter an individuals attitude i used two separate focus groups. The first focus group consisted of 4 males aged between 18 and 24. The second focus group consisted of 4 females aged between 18 and 24. These participants can be found in appendix along with other information including age, and educational status. Questions for the focus group were formulated by using the literature review. This qualative research will allow for increasing precision in the collection of data.(Saunders et al 2003) Focus Group Structure The groups were conducted in a quiet environment, and each participant was briefed clearly on the reasons behind the focus group. The use of focus groups are more efficient than questionnaires as in a focus group the participants can interact with each others statements, coming to conclusions and highlighting specific important outco

Essay --

Mexican Independence ( Rough draft ) Have you ever thought of something you're so curious about? Something that your curiosity runs completely insane because you need the full information or a full story about what really happened or how did it happen ? Well I did, When a research paper was assigned about Spanish Culture I was only Interested into one topic and thats the History or background oh how the Mexican People receive their Independence. Like how America had it’s own story of its independence. Independence is about Freedom, the freedom to do what you want or to be who you are. Well like any other culture independence was very important to the spanish people, I believe its a celebration way bigger than an event like Cinco De Mayo. I believe it’s one of the most important events for the spanish people, and here’s why! During the early nineteenth century , Mexico was slightly influence by the country U.S and France as they seek for their Independence. They began to plan or thought about a rebellion against spain. One of the famous people involve in this event was Father Miguel Hidalgo who was from Dolores, Mexico . Father Hidalgo was one of the main leaders in the rallying group of people seeking for Independence against Spain. As time passes by Hidalgo and his people during the year 1810 of late fall Hidalgo and his people were already planning a revolt against spain. The Spanish people found out about the revolt which led the Spanish Government to order the arrest of Hidalgo and his officers. When Hidalgo found out, he called a meeting at his church. He rang the church bell on the night of September 15, 1810 to call his congregation to mass. Here Father Hidalgo rallied the people to fight. He gave the speec... ...ime all across Mexico. While the crowd says this they fill the air with confetti, streamers and hoopla. Castillos explode in showers of red, white, and green. The actual day of September 16 is similar to July Fourth in the US. There are rodeos, parades, bullfights, horseback rider performances and grand feasts. The statues in memory of Father Hidalgo are decorated with red, white, and green flowers. The Mexican Flag is made up of green, white, and red. The green is on the left side of the flag and symbolizes independence. White is the color in the middle of the flag and symbolizes religion. The red is on the right side of the flag and symbolizes union. These colors are used often in decorating for the Mexican Independence Day fiesta. September 16 is a very remarkable day for the spanish tribe it’s because it’s the day they receive their freedom from spain.

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With the naming of Lou Gerstner as its new CEO (and the retirement of John Akers on May 7), IBM now has a chance to change both its own organizational structure and goals and, at the same time, the future shape of the computer industry. Nearly every computer publication has polled its readers asking such questions as "Do you think IBM can succeed at changing, Do you think Lou Gerstner is the right man to lead a turnaround at IBM," and "Do you care?" Reactions to such early pulse taking are mixed. Clearly customers are concerned about IBM's seeming inability to understand their future needs and help them move to new computing platforms. On the other hand, customers are divided between a "we have to give him some time to assess the problem and formulate a solution" point of view (we concur), and the feeling that an outsider like Gerstner can't possibly fix a computer company (see below). Some are convinced that it just doesn't matter, since the day of the mainframe is over and that means IBM's days as the industry leader are over, too. IBM, of course, does not agree. Gerstner has not revealed the specifics of his plans at all, except for a few remarks at the Annual IBM Shareholders' Meeting, where he brushed off the widely held notion that IBM would spin off profitable businesses. To him, it appears, reorganization means fewer people, different skills, more distribution of power, but not necessarily the wholesale deconstruction of IBM that some predicted. On the other hand, some of the things he has already done send clear signals of the big changes to come: †¢ He is spending a lot of time in the field and with the customers. That guarantees he will hear the story first-hand, rather than filtered through tiers of IBM staffers and middle managers. It is just this kind of filtering that has led to the dangerous continuation of the status quo when IBM was teetering on the brink of disaster. Only a senior management badly out of touch with the field and the customers could have been so unaware of what was really going on. Gerstner doesn't intend to make that mistake. †¢ He is making big changes in IBM senior management and many more changes are likely to come. Tellingly, these appointments are from outside of IBM (nearly unheard of in days gone by) and each appointment appears in the business press with tales of just how tough the manager has been before and how good he is in tricky situations.

Christian Unity and Ecumenism Essay -- Ecumenicalism, Ecumenical Movem

The ideal of unity seems to be of great importance in the religious world, but rarely is it ever achieved among professed Christians. However, it is vitally important to comprehend unity in its Biblical light. Jesus prayed in John 17:21, â€Å"That they all may be one, as thou, Father art in me, and I in thee, that they also may be one in us: that the world may believe that thou hast sent me.† By definition, unity is the state of being one. In order to have a unified church every member must be one one with the Father and the Son. Subsequently, to achieve such an oneness, each member must be perfectly holy, because God is holy. Unfortunately, this is where a clear contrast is made between the saints and mere religious professors. Religious professors practice ecumenism at the cost of disregarding God's word. Religion will sacrifice the doctrine of Christ in order to achieve an outward union. Religion will make allowances for sin, worldliness, heresies, and other spirits of ungodliness in order to gain a universal, all inclusive church. Ecumenism is the spirit of the age and its origins can be traced to the pits of hell, the promoter of Babylon. Ecumenical spirits influence various religions to lay aside theological differences, and accept and tolerate diverse beliefs coming together and forming ecclesiastical bonds. Historically, Catholics and Protestants fought each other, and not only through verbal exchange, but through physical means as well. World and religious leaders today advocate accepting all faiths and tolerance of differing viewpoints. For the most part they reflect the ideals of the general consensus. Popular opinion suggests that there are various paths to God, and it is narrow minded to believe there is only on... ...ls short of it will be eternally lost. The message of the Church of God is â€Å"come out of her my people and be not a partaker of her (Babylon) sins.† Come out of all false religion, even if it be under the guise Church of God. Renounce sects, denominations, and systems of men! Forsake ecumenism for it is the promotion of Satan and is available at a bargain rate at almost every religious grocer's market, but at the price of eternal damnation. It costs nothing to obtain the approval of religious establishments, but will cost man his soul because it does not obtain the approval of God. Ecumenism is of the flesh and has deceived and will continue to deceive multitudes. There is only one kind of unity that meets the approval of heaven and the criteria of God's word, and it is the unity of the spirit. May fellowship first begin with God, and with his Son Jesus Christ.

Industrial Relations Essay

Industrial relations has three faces: science building, problem solving, and ethical. [9] In the science building phase, industrial relations is part of the social sciences, and it seeks to understand the employment relationship and its institutions through high-quality, rigorous research. In this vein, industrial relations scholarship intersects with scholarship in labor economics, industrial sociology, labor and social history, human resource management, political science, law, and other areas. Industrial relations scholarship assumes that labor markets are not perfectly competitive and thus, in contrast to mainstream economic theory, employers typically have greater bargaining power than employees. Industrial relations scholarship also assumes that there are at least some inherent conflicts of interest between employers and employees (for example, higher wages versus higher profits) and thus, in contrast to scholarship in human resource management and organizational behavior, conflict is seen as a natural part of the employment relationship. Industrial relations scholars therefore frequently study the diverse institutional arrangements that characterize and shape the employment relationship—from norms and power structures on the shop floor, to employee voice mechanisms in the workplace, to collective bargaining arrangements at company, regional, or national level, to various levels of public policy and labor law regimes, to â€Å"varieties of capitalism† (such as corporatism, social democracy, and neoliberalism). When labor markets are seen as imperfect, and when the employment relationship includes conflicts of interest, then one cannot rely on markets or managers to always serve workers’ interests, and in extreme cases to prevent worker exploitation. Industrial relations scholars and practitioners therefore support institutional interventions to improve the workings of the employment relationship and to protect workers’ rights. The nature of these institutional interventions, however, differ between two camps within industrial relations. 10] The pluralist camp sees the employment relationship as a mixture of shared interests and conflicts of interests that are largely limited to the employment relationship. In the workplace, pluralists therefore champion grievance procedures, employee voice mechanisms such as works councils and labor unions, collective bargaining, and labor-management partnerships. In the policy arena, pluralists advocate for minimum wage laws, occupational health and safety standards, international labor standards, and other employment and labor laws and public policies. 11] These institutional interventions are all seen as methods for balancing the employment relationship to generate not only economic efficiency, but also employee equity and voice. [12] In contrast, the Marxist-inspired critical camp sees employer-employee conflicts of interest as sharply antagonistic and deeply embedded in the socio-political-economic system. From this perspective, the pursuit of a balanced employment relationship gives too much weight to employers’ interests, and instead deep-seated structural reforms are needed to change the sharply antagonistic employment relationship that is inherent within capitalism. Militant trade unions are thus frequently supported. History Industrial relations has its roots in the industrial revolution which created the modern employment relationship by spawning free labor markets and large-scale industrial organizations with thousands of wage workers. [9] As society wrestled with these massive economic and social changes, labor problems arose. Low wages, long working hours, monotonous and dangerous work, and abusive supervisory practices led to high employee turnover, violent strikes, and the threat of social instability. Intellectually, industrial relations was formed at the end of the 19th century as a middle ground between classical economics and Marxism, with Sidney Webb and Beatrice Webb’s Industrial Democracy (1897) being the key intellectual work. Industrial relations thus rejected the classical econ. Institutionally, industrial relations was founded by John R. Commons when he created the first academic industrial relations program at the University of Wisconsin in 1920. Early financial support for the field came from John D. Rockefeller, Jr. ho supported progressive labor-management relations in the aftermath of the bloody strike at a Rockefeller-owned coal mine in Colorado. In Britain, another progressive industrialist, Montague Burton, endowed chairs in industrial relations at Leeds, Cardiff and Cambridge in 1930, and the discipline was formalized in the 1950s with the formation of the Oxford School by Allan Flanders and Hugh Clegg. [13] Industrial relations was formed with a strong p roblem-solving orientation that rejected both the classical economists’ laissez faire solutions to labor problems and the Marxist solution of class revolution. It is this approach that underlies the New Deal legislation in the United States, such as the National Labor Relations Act and the Fair Labor Standards Act. Industrial relations scholars have described three major theoretical perspectives or frameworks, that contrast in their understanding and analysis of workplace relations. The three views are generally known as unitarism, pluralist and radical. Each offers a particular perception of workplace relations and will therefore interpret such events as workplace conflict, the role of unions and job regulation differently. The radical perspective is sometimes referred to as the â€Å"conflict model†, although this is somewhat ambiguous, as pluralism also tends to see conflict as inherent in workplaces. Radical theories are strongly identified with Marxist theories, although they are not limited to these. Pluralist perspective In pluralism, the organization is perceived as being made up of powerful and divergent sub-groups, each with its own legitimate loyalties and with their own set of objectives and leaders. In particular, the two predominant sub-groups in the pluralist perspective are the management and trade unions. Consequently, the role of management would lean less towards enforcing and controlling and more toward persuasion and co-ordination. Trade unions are deemed as legitimate representatives of employees, conflict is dealt by collective bargaining and is viewed not necessarily as a bad thing and, if managed, could in fact be channeled towards evolution and positive change. Unitarist perspective In unitarism, the organization is perceived as an integrated and harmonious whole with the ideal of â€Å"one happy family†, where management and other members of the staff all share a common purpose, emphasizing mutual cooperation. Furthermore, unitarism has a paternalistic approach where it demands loyalty of all employees, being predominantly managerial in its emphasis and application. Consequently, trade unions are deemed as unnecessary since the loyalty between employees and organizations are considered mutually exclusive, where there can’t be two sides of industry. Conflict is perceived as disruptive and the pathological result of agitators, interpersonal friction and communication breakdown. Marxist/Radical perspective This view of industrial relations looks at the nature of the capitalist society, where there is a fundamental division of interest between capital and labour, and sees workplace relations against this background. This perspective sees inequalities of power and economic wealth as having their roots in the nature of the capitalist economic system. Conflict is therefore seen as inevitable and trade unions are a natural response of workers to their exploitation by capital. Whilst there may be periods of acquiescence, the Marxist view would be that institutions of joint regulation would enhance rather than limit management’s position as they presume the continuation of capitalism rather than challenge it†¦ Industrial relations today By many accounts, industrial relations today is in crisis. 14][15][16] In academia, its traditional positions are threatened on one side by the dominance of mainstream economics and organizational behavior, and on the other by postmodernism. In policy-making circles, the industrial relations emphasis on institutional intervention is trumped by a neoliberal emphasis on the laissez faire promotion of free markets. In practice, labor unions are declining and fewer companies have industrial relations functions. The number of academic programs in industrial relations is therefore shrinking, and scholars are leaving the field for other areas, especially human resource management and organizational behavior. The importance of work, however, is stronger than ever, and the lessons of industrial relations remain vital. The challenge for industrial relations is to re-establish these connections with the broader academic, policy, and business worlds.

Jacques-Louis David’s “Death of Marat” (1793) Essay

Jacques-Louis David studied painting in Rome where he was able to absorb the classical sprit of Ancient Rome (Fleming, 1995, p. 496). He was influenced by Enlightenment philosophers such as Diderot, and from them, he developed the idea that paintings should have a message that points to political and/or social action (Fleming, 1995, p. 496). A member of the bourgeoisie, David was personally involved in many Revolutionary events: he organized a festival of the people (July 14, 1790), designed propaganda materials for the Jacobins, voted in support of Louis XVI’s execution, and signed execution orders for over 300 people (Boston College, 2006). David, then, was uniquely positioned to combine ancient values, Enlightenment thought, and revolutionary principles in his paintings. The interest in classical values in the late 18th century arose from two sources: the discovery of Herculaneum and Pompeii and the rise in popularity of revolutionary ideals. In particular, the Roman Republic was seen to embody a spirit of courage, freedom, and opposition to autocracy that resonated with 18th century revolutionaries in France and the United States (Anonymous, n. d. ) For artists, these neo-classical ideas came in the guise of searching for new subject-matter. Previously, most artists painted religious, mythological, or allegorical scenes (Anonymous, n. d. ). In terms of subject matter, David’s â€Å"The Death of Marat† is neo-classical in the sense that scene is neither religious, nor mythological, nor allegorical in nature. In fact, the subject is a contemporaneous figure – Jean-Paul Marat. The choice of Marat confirms to the revolutionary ideals associated with neo-classicism in that Marat was a prominent leader of the French Revolution who was killed by Charlotte Corday, a member of the opposition (Anonymous, n. d. ). David’s sympathies clearly lie with the Revolution, as he portrayed Marat as a martyr (Anonymous, n. d. ). Marat’s position in the bath tub, surrounded by materials needed for work (paper, quill, ink) requires some explanation. As he suffered from a skin disease, Marat spent many hours working in his bath (Boston College, 2006). David painted the painting shortly after Marat’s murder on July 13, 1793. Originally asked by the Convention to paint Marat’s portrait at the time of his death, David chose to present an idealized portrait of the man, rather than an authentic depiction of the rapidly decomposing body (Boston College, 2006). David was overcome with emotion upon this request from the Convention, as Marat had been his close friend and ally (Annenberg, n. d. ). This painting functions almost like a detective novel: all of the clues needed to solve the case are present in the picture. Marat’s wounds figure prominently, there is a bloody knife on the floor, and the paper in Marat’s left hand is a letter his murderer gave to him just before she stabbed him (Annenberg, n. d. ). Though I did not know the background behind the portrait, I was immediately drawn to this painting because of the serene, yet pained, look on the subject’s face. I was intrigued by the fact that the subject appears at first glance to be taking a rest from his work. It is only when I noticed the red color that I realized that the subject was bleeding. The red blotches on the paper in the subject’s left hand seem to indicate that he placed this hand over his wounds before retaking his paper. This color sharply contrasts with the white bath cloths. The knife seems to be an afterthought, tossed aside by the murderer. Without knowing the particulars behind the painting, the viewer is left with many unanswered questions. Who is this Marat that is mentioned on the table by the bath and whose name appears on the sheet of paper in the subject’s left hand? In short, this painting sparked my curiosity to learn more about the incredible story behind the painting. Image: ? References Annenberg Media (n. d. ). Art of the Western World: An Age of Reason, An Age of Passion. Retrieved on May 11, 2010 from http://www. learner. org/vod/vod_window. html? pid=233. Anonymous (n. d. ). Lecture: Enlightenment and the Romantic Era. Retrieved on May 11, 2010 from http://www. stockton. edu/~fergusoc/romantic/romantic. htm Boston College (2006). Jacques-Louis David: The Death of Marat. Retrieved May 11, 2010 from http://www. bc. edu/bc_org/avp/cas/his/CoreArt/art/neocl_dav_marat. html Fleming, W. (1995). Arts & Ideas. Ninth edition. Fort Worth: Harcourt Brace College Publishers.

Horror Essay

Schlenz 1 Jarid Schlenz Professor Fahey English 1A 13 October 2011 Horror Movies Scare Us So Why Do We Watch Them? Scary, creepy, and downright disturbing images have existed in film, art, and literature as long as we have had the ability to invent them, perceive them and construct them. Not only have they simply existed, but they permeate these mediums: â€Å"horror has become a staple across contemporary art forms, popular and otherwise, spawning vampires, trolls, gremlins, zombies, werewolves, demonically possessed children, space monsters of all sizes, ghosts, and other unnameable concoctions† (Carroll, 51).Horror is easily accessible to appease a growing appetite for scary in society. But why? Why would we want to put ourselves through the terror and agony of sitting on the edge of our seats, heart racing, sweaty palms, eyes squinted? It is one of the most frightening experiences to be at the mercy of someone or something else, yet we do it constantly and voluntarily. One of the reasons why we may feel the need to watch this genre of movie is to simply gain the excitement of living on the edge. Another may include the curiosity of the unknown, the unexpected, and the unseen, all of which are elements that that make a good horror movie good.While at the same time there is a need to watch others feel helpless, act under pressure and deal with the. Even the appeal of seeing a new creature or monster brings people to watch horror movies. But the unifying pull lies in the ability of experiencing something new without losing control. Schlenz 2 One reason often used to explain the desire and need to watch horror movies stems from physical reactions. There is the appeal of the adrenaline rush, which gives horror movies the same draw as a roller coaster at a theme park.The difference, however, is that horror movies lack the real danger of things that normally give humans an adrenaline rush. Even a roller coaster, which simulates deathly falls and flying at i ncredible speeds, contains the real danger of death if it malfunctions. But the act of watching a movie contains no danger. Still, â€Å"when people watch horrific images, their heartbeat increases as much as 15 beats per minute†¦ their palms sweat, their skin temperature drops several degrees, their muscles tense, and their blood pressure spikes† (Sine, 2). The affects of the scenes people watch are there, without any of the actual danger.This allows people to experience the thrill, high energy, and, perhaps, new sensations of being out of control, without ever relinquishing control of their surroundings and lives. More than just physical reactions, though, horror equally appeals to and disturbs the mind. One of the primary appeals, mentally, about horror is the unknown. The unknown, unexpected, and unseen disturb our sense of safety and comfort and our ideas of how the world should work. They take away the rules we use to deal with reality and make the familiar become unfamiliar. In the unknown anything could happen and anything could emerge from the darkness.The unknown takes away control, but it also excites curiosity. Our imaginations are so quick to run away with what is being presented to us that we are left clinging to our seats in desperation. Everything known comes from the unknown so it has an endless power to keep our attention. With our attention captive, and our minds guessing, the unknown allows movies to employ shock. Our stomach plummets when the killer rises again after being smashed in the head, shot, and pushed down the stairs. Unnatural creatures and occurrences make us feel uncomfortable and Schlenz 3 confused.This is sometimes referred to as the â€Å"shock horror,† or the â€Å"employment of graphic, visceral shock to access the historical substrate of traumatic experience† (Lowenstein, 37). Shock horror intensifies the adrenaline and physical reactions to horror by engaging the mind as well. Many movies also c ombine shock horror with a sense of surrealism. The surrealist movement in art and film takes the familiar and adds a sense of distortion or unknown. Surrealism â€Å"might be better understood as a violent, embodied assault on the social structures propping up modernity,† (Lowenstein, 37).Again, people are drawn in by curiosity, captivated by the unknown aspect of surrealist images, and horrified by the results. When you watch a horror movie, most of the time you start to feel compassion for the victim and start to wonder how you would handle the situation and what you would do differently. It is hard to watch a horror movie and not get emotional as you start to ponder these questions and then feel sorry for the victim for having to go through the traumatic ordeal. A feeling of helplessness is usually portrayed to the audience and nothing could possibly feel worse than the inability to affect your own fate.In horror movies there is a complete lack of power on the victim†™s part, they are going to die, the question is when. We can relate to the anguish of helplessness as we all have felt helpless at times. The victims in horror movies are typically helpless because they are under so much pressure. With the slow build of tension becomes the increasing need to do something. When we see a character buckle under the pressure we feel some king of affection for them and when we see the characters rise under pressure you feel yourself urging them on.Pressure combined with urgency can push a character to accomplish great feats. When we begin to sympathize with the victims or characters the movie can become quite intense. With danger comes a heightened awareness that enhances all emotions, positive Schlenz 4 and negative, drawing attention to every detail. The threat of death often drives people to celebrate life, so we see romance running hand and hand with horror at times. Intensity of emotion and sensation drowns out common sense and this overloading of the senses can appeal to those used to living calmer lives.Horror movies have the ability to scare you half to death and after watching a horror movie one know that there is no way that they am going to sleep for at least another few hours. A horror movie works by engaging a basic defense mechanism; if there’s something out there to get you, you don’t let your guard down, and you certainly don’t shut off your brain for a few hours. You know that it was just a movie, but some part of your brain, perhaps the part that has the fight or flight reflex, keeps telling you that you are not going to sleep yet, it isn’t safe and that there is something strange in the corner of your room.You know that it is just your coat but you can’t seem to convince yourself, it wasn’t there last night, you don’t even remember putting it there. Eventually you get up and turn the lights on, confirm that it was just your coat and put it away in the closet. How ever, you are still not safe because now your brain has fixated on something else. Don’t be embarrassed to feel this way. No matter how scared someone gets when they watch horror movies they are still compelled to watch another one. One enjoys pushing their limits and finding out just what they can stomach is an intense adrenaline rush.Being scared is fun but only as long as they know that in a few hours it will all be over and they will come out alive and unharmed. Schlenz 5 Works Cited Lowenstein, Adam. Films without a Face: Shock Horror in the Cinema of Georges Franju. University of Texas Press, 1998. Carroll, Noel. â€Å"The Nature of Horror† The Journal of Aesthetics and Art Criticism. Blackwell Publishing, 1987 Briefel, Aviva. â€Å"Monster Pains† Film Quarterly. University of California Press. Spring 2005 Sine, Richard. â€Å"Why We love Scary Movies. † October 8, 2011.

The history of South Africa Essay

The history of South Africa in the last hundred years before the coming of democracy has clearly reflected the trends of many countries throughout the world. In this essay I will use the United State of America as the chosen country because I believe that both African American people and Black South African people have suffered similar educational histories. For decades in both countries there was a desperate need and the creation of a fair and just society. In my essay I will critically analyse historiography based on research, evaluation and the application of this knowledge. I will further use my knowledge of historiography to explain the origin of South African Educational Historiography. I will also include how it has reformed our country from the past to the present days. I will further be looking at how USA has developed and changed in their educational system. In my essay I will explain how United State of America’s educational historiography has influenced South Afric a and how South Africa has also benefited from them. Lastly I will focus on why it is important as a future teacher to be educated on the history of education internationally and locally. I will also provide reasons as to how I as a future teacher can benefit from my findings. Historiography is the study of the methodology of the histories and the developments of history as a discipline. When studying historiography, you are not studying the happenings of the past directly but you are also studying the changing interpretations of those events. The subject of historiography is the history of the history of the event. I will use historiography to explain the way it has been written, the conflicting objectives pursued by those events that occurred over time, the way in which these factors shape our understanding of the actual event that was at risk. It is important for us to have to have learnt from the past in order for us to be guided because of the ethical dilemmas that we face today. The underlining sentiment of historiography is one of disbelieving. History is never truly unbiased but always presents the historians view of things. Now that we have a clear understanding of what historiography is I will now further interpret South African educational historiography. In South Africa before the white had settled, education was solely tribally based and there were no form of schools as we now know them in our present days. The children in the pre-colonial times learnt what they needed to know from their parents and their tribal leaders. Formal school education in South  Africa was gradually introduced after the whites arrived. The earlier progress that was made in the Cape where it was the British following their occupation in 1806, who got schooling underway on a meaningful basis. Education was not yet compulsory and many Dutch parents chose not to send their children to schools that we cast in the English mould and which solely taught through the medium of English. Social class divisions amongst Whites were also reinforced since secondary education unlike primary education schooling was not free. This became th e ideal of richer people. Thousands of slaves had been brought into the Cape as a source of labour. In 1833 slavery was established in an attempt to instil social discipline in the children of former slaves. The main aim was to teach basic reading, writing and arithmetic as well as obedience and the value of hard work so that such children could be drawn into society as wage labourers. The vast majority of African children received no schooling and when they did it was usually at the hands of the missionaries. They did not go further than the primary school phase. In the 1830’s groups of Dutch decided to become participants in certain quarters known as the great trek. The establishment of the provinces Orange Free State, Transvaal and Natal after the union of South Africa came into being in 1910. Once the Union of South Africa came into place, the four provincial education departments were sent to control and administer primary and secondary education. Higher education was the responsibility of the Union Department. Education expenditure strongly favoured whites with free an d compulsory schooling. Indians, Coloureds and Africans were inadequately catered for. Their schools were regarded as separate entities run by the missionaries and drawing only measly subsidies from the government. The Bantu Education Act was established in 1953. This Act was intended to make African education a central government function so that its direction and purpose could be more effectively manipulated by the apartheid politicians. The white teachers were withdrawn from African schools and were replaced by African teachers that were unqualified. The standard of education in South Africa suffered for African children. In 1975, the minister of Bantu Education declared that certain subjects in high school had to be studied in Afrikaans and others were taught in the medium of English. Africans objected to this on the grounds that they would have to learn three languages. To give to their anger towards the Bantu Education  Act, there was around 20 000 students that marched through Soweto on the 16th of June 1976. Peoples Education was adopted as a strategy by the mass based National Education Crisis Committee at two historic conferences in 1985 and 1986. The core of the policy of People Education under the specific conditions of Apartheid capitalism in the mid 1980’s, the creation of new education structures and the institution of new practices could contribute to a process of social transformation. The affairs deteriorated to a great extent and the black community was steadfast in its struggle to bring about the downfall of apartheid. Education was a strategic tool bringing about an end to apartheid. When the ANC came into power in 1994 the groundwork for the new policies in education for all the people in its nation had been laid. According to the CAPS document one of the core principles is social transformation ensuring that the educational imbalances of the past are redressed, and that equal educational opportunities are provided for all sections of the population. This new educational policy has effectively started the process of major change in this country in keeping with the principle of democracy that all people shoul d be given equal opportunities. In the United State of America, government had supported free and public education and it had thus been developed after the American Revolution. This occurred between 1750 and 1870 where parochial schools appeared as â€Å"ad hoc†. These schools were open mainly for Catholic children but also the Orthodox, Lutherans, Calvinists and Orthodox Jews. These schools focused mainly on the three R’s of reading, writing and arithmetic but also history and geography. In the 19th century American education is often referred to as the â€Å"common school period†. It went from being ultimately private to being available to the common masses. The common schools movement was not until the 1840’s did an organised system exist. This common school system was created by Henry Barnard and Horace Mann. This was focused on seeking for inner opportunities for all children and creating a common bond among increasingly diverse population. They argued that education could preserve social stability and prevent crime and poverty. Free elementary education was funded by public funds. In 1986 the Supreme Court established that there will be separate schools for black and white students. This decision deprived an African American learner of many educational benefits and it had put them at a disadvantage. They had to make  do with whatever resources that they could acquire because they were clearly under financed and parents could not afford to pay the fees. This had out them at an unfair weakness in terms of learning and education. An influential group of educators known as the committee of ten was established in 1892 recommended that children should receive 12 years of schooling that consists of 8 years of elementary education and was then a further 4 years of secondary education. As the 19th century was the progressive era, the 20th century was inclusivism and the idea of free education for all. The State had controlled free public education and it was the rule. Public schools did not force parents to use pu blic schools. Parochial schools and other private schools were viable options. The struggle for fair and equal education for the African Americans was long and hard but a lot of progress had been made through the efforts of the NAACP who pushed for fairness in the education system. In America, schools were desegregated in 1954 and even though the system still struggles to find its common ground with issues relating to fair education for African American education. The nation has come a long way since the founding of the first â€Å"coloured schoolhouse† in 1890. The USA was seen as a beacon of democracy where the constitution allowed for equal rights to all the people but yet up until 1950 education and other social aspects of life had remained to be segregated. This was a clear divide between African and White American schools. The American constitution stated that schools will be equal but separate as it was clearly evident in the South African American children received an inferior education as to the white counterparts. The scenario had duplicated itself in South Africa where the gap became bigger with each passing years. In line with the Bantu Act, there was less money given to each African learner per school. The African children received an inferior education where they were merely educated enough to take up a job in the semi-skilled and the more skilled. They could become the scientists and doctors that they wanted to become as they were not allowed to have big and beautiful dreams. They were not given any opportunities in society and especially at school. These two countries had both been influenced in terms of racial segregation where Africans were not allowed to be attending the same school as whites. They were labelled as the inferior group and were given a very poor education just enough so that they could take up their role in the labour force. As  radical changes were beginning in the USA and education had become integrated, South Africa was moving in the opposite direction. It seemed o f the day in the 1950’s was more resolute in implementing Bantu Education. It is important for me as a potential teacher to study the history of education as it will enhance my capacity to understand and appreciate the challenges in education in Post-Colonial Africa, it will also guide me to establish the linkage between the educational theory and practice in national and global systems with emphasis on Africa. It will also help to understand the importance of education in the development of society since the time immemorial. The history of education is important for the formation of identity and personality of a nation. It helps us to discover things that were unknown to us before. We as a society or nation may not know who they are and how they became today without knowing the history. There are many ways in which history can help to benefit a teachers, history shows that in the past that education was not equal for all the learners of different ethnic groups that is why the future generation needs to realise that education is seen as a privilege and not a right. Education wasn’t accessible to everyone and that is where our issues lie in today’s world. Children nowadays are just aiming to make that 30%. There is no drive or determination because they are taking their education for granted. They do not realise the struggle their grandparents and parents went through. The hardships that many people had to endure during the colonization and apartheid period, they can never begin to understand. Without education, there is no foundation for a better life. When you are learning the history of education it drives teachers to take more pride and initiative in the way that learning is incorporated in the classroom. It also brings a non-judgemental approach because as teachers they are the people their learners look up to for guidance and inspiration. That is why it is important for teachers to set a good example in the classroom judging from the experiences in the past and how unfairly some learners were treated. The history of education is a foundation for all teachers and it is in this way they can use their knowledge in order to change and make education better for our future generations. Today we are fortunate to live in a country which constitution expresses equal rights because of this principle our education system is a starting point in an equal and free education for all.  As shown to us in both American and South African history there is only one group that stands to benefit when education is segregated. In the study of the historiography of both South Africa and America, we must be able to take away and learn that segregation is both morally and ethically unacceptable in any facet of life. In South Africa today we need to learn from this. Education cannot be separated on the basis of race or social economic group. Yet in South Africa this is happening still where the rich goes to more expensive schools and the poor goes to the school where they are closest to which in most cases are the rural schools with no proper infrastructure. Schools such as, the ex model c schools are given more power and they are seen to deliver better results. While under resourced and poorer schools are still battling to collect even a percentage of school fees. Our past has left us with this legacy but we need to bridge this gap and not make it worse. Through the study of historiography it is clearly evident that our past practices in education policies has impacted on how we need to bring about important and vital changes so that education can be positively reflected of our democratic principles of free and equal education to all South African people. References 1. African Virtual University, Retrieved 20 April 2014, EDU: 110: History of Education: www.avu.org/Teacher-Education-Professional-Courses/edu-1101-history-of-education.html 2. Historiography, Retrieved April 15 2014: qcpages.qc.cuny.edu/historiography 3. Historiography, Retrieved April 15 2014, From Wikipedia-the free encyclopaedia: en.wikipedia.org/wiki/Historiography 4. The history of Education in America, Retrieved 15 April 2014: www.chesapeake.edu/Library/EDU_101/eduhist.asp&sa 5. University of Education, Faculty of Education, School of Education Studies (2012) Education and schooling in South Africa: An introduction for undergraduate students, 8-34